by Linda Anderson | Jul 31, 2017 | Customer Engagement
In part I, we considered the Amazon Echo voice controlled product and how this creates client engagement and an innovative direct sales channel with their customer base. This is a move beyond mere e-commerce websites and offers deeper customer engagement. This post...
by Linda Anderson | Jun 5, 2017 | Customer Engagement
Amazon, widely recognised as the leader in e-commerce, recently released the Amazon Echo – a device that you interact with using voice commands. The Echo quietly sits in your living room and awaits your enquiry, such as, ‘Is it going to rain today?’ or ‘When is...
by Linda Anderson | Feb 13, 2017 | Customer Engagement
As a building supplies organisation with potentially thousands of trade customers all seeking the best product for the best price, how do you ensure that your brand is front and centre in the minds of your trade customers when the time comes for them to buy? Client...
by Linda Anderson | Feb 13, 2017 | Customer Engagement
Marketing success in 2017 will be partly down to how well we engage with our customers. In a recent blog post by the Direct Marketing Association (DMA, 2016), it suggested that 2017 is the year of customer engagement and that brands need to consider how best to truly...
